Obviously, Realtor.com is doing the right thing on their online marketing. As you notice, they’ve producing numerous contents in a day. This simply means that these content are helping them big time in marketing.
As a realtor, you are aiming the same success. Here’s one secret you could do to reach the same success and to get more leads in your real estate website.
Find Good Titles in Realtor.com
What are you going to do with those titles? As mentioned, contents play a big role to their success that is why they are producing more or less 10 a day. It can be in a form of news, advice and information for their target market. All you’ve got to do to copy their success is to copy their content too!
Copy the title and make it more local
What is meant about copying their content is not copying it word for word but to only copy the idea or the subject and make it better. As a realtor, you are not targeting the whole world but you are targeting specific people. Copy the title of their news or advice and make it local. One example is: “So You Wanna Buy a House? Step 1: Clean Up Your Credit Score”
Edit the title and make it more specific
Now that you make the title more local by adding specific place in the title, it is time to be more specific. It is because the more specific, the better chance of ranking in Google search.
“Want to Buy a House in Birmingham, Alabama? Step 1: Clean Up Your Credit Score”
You can change the title by hitting the emotions of your buyer by what you think they need and want.
“Want to Buy a House in Birmingham, Alabama and Raise Your Kids in a Nice Neighborhood using Your Credit Card?”
“Want to Buy a House in Birmingham, Alabama and Live an Adventurous Life with the Use of Your Credit Card?”
“Want to Buy a House in Birmingham, Alabama and enjoy the Rolling Hills? Clean Up Your Credit Score”
Add some elements
After you’ve chosen and edited your title, it’s time to add some elements into it. Your blog is a whole life better if there is a captivating image that is relevant to your title. You can also add a video or a virtual showcasing the neighborhood. Then it’s time to write your content.
Divide your blog into 4 subtitles and write 200 words in each subtitles and you can have a rich 800-word blog post for your real estate website.
Don’t forget to insert your keywords in your content to rank in search engine sites like Google and to generate more leads.
How to Quickly Add Blog Post in Your Profusion360 Website?
Simply log in to your account >click on blog tab>post>new post and start writing!