YouTube like other social media platforms can help drive traffic to your website. Since YouTube is owned by Google, it is 2nd largest search engine in the world and with that being said, having a YouTube account will be beneficial for your real estate business.
If you have noticed, whenever you do searches on Google, it will suggest you videos first even if you are not looking for videos. This means that if you have YouTube channel and the query is relevant to your video content, then Google will most likely pull your video up and suggest it. Therefore, if you have linked your REALTOR® website to that video then there is a higher chance that people will also click on your link and visit your real estate website for more information.
There are few local neighborhood content on Youtube. As a real estate agent, this is your chance to get ahead of your competitors and to bring traffic to your website.
How to use YouTube to optimize your real estate website?
First, you need to create your YouTube channel, equipped with all the information about your real estate website. Add your website URL and your contact details. Make sure that it has a feel of your brand to make the viewers feel that you are legit.
Then, you need to make sure that your real estate channel is optimized with the right keywords. When everything is set-up, it is time to create contents. Here are some content ideas.
How-To Videos – this kind of video is the most sought after video in YouTube, the people wants to learn so give it to them. Examples are “how to sell your home”, “how to secure a loan, etc.
Neighborhood – People love watching beautiful things, show them around in your neighborhood. Make them feel they want to live there.
Listing Videos – Sure, you already have listing videos, share it on YouTube.
Interviews – You can collaborate with local business owners like restaurateurs in your area and set an interview with them. This will highlight your local market.
When you have your content ready then it is time for you to optimize your videos. Create a title that your target market usually look for. Include your keywords to the title, tags and description section. In description, make sure to add links to your website.
At the end of the video have a strong call to action and use “Video Card” or “Annotations” with a link to your website.
Share your YouTube video to your social media sites as well as to your real estate agent website. Embed the videos and let it be part of your content.
Embedding your videos from Youtube to your REALTOR® website can help increase your visibility in search engine results. YouTube videos also makes your audience stay longer to your website and the longer your visitor stays in your real estate website, the better for SEO.
Start your YouTube Chanel now and get more leads.
Want to have a complete real estate marketing platform? Schedule a Live Demo with Profusion360 Now!