SEPTEMBER: Realtor Safety Month
14 Sep

SEPTEMBER: Realtor Safety Month

Caution is the parent of safety – Proverb

NAR or National Association of Realtors® dedicate September as Realtors® Safety Month. This helps realtors® to be aware of the danger and risk they are facing with their daily activities. NAR recently released Member Safety Report for the year and this meant to spread awareness, to educate and to empower Realtors®.

According to the report:

38% of real estate professional experienced a situation that made them fear for their personal safety or safety of their personal information.

While working as a real estate professional, some experienced the following:

2% experienced robbery
1% experienced an assault
1% experienced identity theft

The numbers show that there isn’t a lot of violence or crime that happened but still it happened. Therefore, realtors® should be always aware of their surroundings and always on-guard.

Keys to Minimize Risk in Everyday Interactions

1. When entering a vacant home, inspect the house before you enter in. Make sure that the door and windows are not broken and don’t look like someone tries to get in.
2. If there is someone inside (squatter), leave at once. Call the police and let them handle the trespassers.
3. Ask someone to come with you when you show a home. It can be your coworker, your friend or a family member.
4. If you need to go alone, make sure that there is someone who knows your location.
5. Make an appointment on daylight times only.
6. If you’ll go to meet your client for the first time, ask to meet at the office first, introduce to one or two co-workers, ask for personal information and identification. Also, ask them fill-out a client’s identification form. Tell them that it is the company’s procedure.
7. Let the buyer take the lead and always walk behind.
8. Don’t leave your valuables unattended during open houses.
9. Watch what you wear.
10. Do not reveal personal information. Use office address and use a separate cell phone number dedicated to marketing.

These are the keys to have a safe and peaceful life as a realtor. It doesn’t hurt to be extra careful.

Keep safe!

Lead Routing for Real Estate Agent Teams
18 Aug

Lead Routing for Real Estate Agent Teams

 Lead Routing for Real Estate Agent Teams

Lead routing is now available within Profusion360’s real estate CRM system!

Lead routing allows the automatic assignment of leads to real estate agents on your team. When a lead comes in, it is automatically assigned to an agent on your team based on a round robin list.

Your round robin list is easily managed by our interactive drag and drop interface. Simply drop your real estate agents into your round robin list and drag them into the preferred order.

lead routingProfusion360’s CRM system will capture all your leads and automatically assign it to the next real estate agent on your round robin list.

Lead routing is available on Profusion360’s Team & Office real estate marketing solution. If you are interested in adding lead routing to your account, please contact us at

Please watch the video below on how to setup Lead Routing and your round robin list:

New Property Website Design!
26 Jul

New Property Website Design!

new property website designToday, we will be releasing our new property website design called “Majestic” that will be available to all Profusion360 members who are on our latest real estate marketing platform.

Built For Mobile Friendliness

The new property website design features a completely updated responsive design. “When we started the development of this new design, our main focus was mobile friendliness. Property websites are being used much more for on road marketing and landing pages, and with the increase usage of mobile phones to access property information, we wanted to make sure every aspect of the property website was mobile friendly from the menu to the photo gallery.” states Michael Yee, VP Technology Development. The new property website design passes the Google mobile friendliness test and has been tested on the most popular mobile phones to ensure all information and photos on the property website are clearly readable and viewable.

Improved Photo Gallery

The new property design features a clean and beautiful photo gallery. Mobile friendliness was also the the main consideration in developing the photo gallery to ensure the photos were easily viewable on a mobile device. Using swipe technology, a user who is viewing the photo gallery on a mobile phone can simply use their finger to “swipe” through all the property images allowing the user to easily and quickly view all the images.

single property website photos

Map and Directions

Also, new with the new single property website design is an automatically generated interactive map displaying the location of the property. Users can also get directions to the property using the Get Direction menu link.

Lead Capturing

If somebody has questions or is requesting more information about the property, a lead capturing form is available on the property website. Any leads submitted using the form are captured in our CRM system where you can utilize our lead management and drip email campaigns.

Integration with Showing Feedback System

If you have our Showing Feedback System, the new single property website design consists of a Schedule Showing link that is integrated with our Showing Feedback System. When somebody requests a showing, you will be be notified to approve the showing. Once approved, the showing is scheduled into our Showing Feedback System to obtain showing feedback.

Automatic Links to Virtual Tour and Flyer

Because our property websites are built on our integrated real estate marketing platform, the property website will automatically consist of menu links to the virtual tour and flyer.

Automatically Created

Your property website is automatically generated for all your listings. Absolutely no work is required by you to create the property websites. Our platform automatically creates a single property website for each of your listings and populate it with all the property information, photos, and your information including profile photo and logo.

To access, the new property website design, simply select “Majestic” for the property website template.

Instant Property Websites for ALL your Listings!
25 Jul

Instant Property Websites for ALL your Listings!


Profusion360’s real estate marketing platform will automatically create a professional property website for every one of your real estate listings. Profusion360’s powerful, automated real estate marketing engine does all the work for you. There’s absolutely zero work you have to do. You don’t even have to click a button to create a property website.

Each property website is a beautifully designed, professional website dedicated to the marketing of that listing. It contains all of the property information including photo gallery, property details, property features, documents, map with directions, and lead capturing form. Each property website is branded with all of your contact information including photo, logo, and any credentials you may have. Our property websites are designed to be mobile friendly and can be viewed on any device.

Since our property websites are lead capturing, you can think of each single property website as a landing page for each one of your listings. It can be used in many different ways online and offline.

Most real estate agents just don’t have the time and resources to create single property websites for their listings. It can take hours or even days to try to create just one single  property website. But with Profusion360, you can now have a property website for all your listings that will allow you to market your real estate listings better.

You’ll save countless hours using the Profusion360 real estate marketing platform for your property websites. On top of that, you can save hundreds of dollars a month because our property websites are included in our all-in-one marketing platform.

With Profusion360, it doesn’t get any easier, quicker, and more cost-effective than this.

Watch this video to learn more about Profusion360’s property websites:

13 Jul

Real Estate Landing Pages – Coming Soon!

Real Estate Landing Pages – Coming Soon!

At Profusion360, we are always looking for ways our members can generate more leads and grow their real estate business. Our development team has been working hard the last few months to bring you a game changing product for you – Real Estate Landing Pages.

Now there are many landing page builders out there. However, that is exactly what they are…builders. What makes our landing page product different is that they are designed specifically for real estate and they are DONE FOR YOU. You won’t have to spend hours using a builder to create your real estate landing pages. Our landing pages can be created in ONE-CLICK!

We know you don’t have all the time to build landing pages. We’ve put in all the work for you to deliver you a real estate landing page product that is like no other.

Since our real estate landing pages are built on our all-in-one integrated real estate marketing platform, it is seamlessly integrated with our CRM system. That means you don’t have to integrate a third-party CRM system. All your leads from your real estate landing pages get captured right into our CRM system where you can use our lead management tools and drip email campaigns to nurture your leads.

Stay tuned as we will have more details about our Real Estate Landing Pages product soon! In the mean time, please watch this video:

Click here to learn more about our real estate landing pages

10 Jul

Profusion360 Real Estate Marketing Overview

Profusion360 is a true all-in-one, integrated, real estate marketing platform. While other companies provide one or two pieces, Profusion360 provides all the pieces you need for the marketing of your real estate business including Lead Generation, Real Estate Websites, IDX, Landing Pages, CMA, Listing Marketing, Lead Capturing, Lead Management, CRM, Showing Feedback, and Lead Nurturing. Profusion360 is the real estate marketing platform every real estate agent needs as it’s the foundation to the marketing of your real estate business.

Watch the video to learn more about the Profusion360 Real Estate Marketing Platform:

26 Jun

Importing Your Zillow and Trulia Leads


Are you using Zillow or Trulia to generate leads? If so, those leads can automatically be imported into Profusion360’s CRM system.

By doing this, you’ll now have one place to manage all your leads. Even more important, you can then utilize Profusion360’s lead management and lead nurturing tools to manage the leads from capture to close.

How It Works

Setup is a one-time setup that only takes a minute. Once you have it setup, your Zillow and Trulia leads will automatically funnel into your Profusion360 account as you receive leads. You’ll get notified by text message and email that you’ve received a lead so you can respond quickly.

Profusion360 imports all of the lead information that was initially captured by Zillow or Trulia. This includes the source of the lead, name, and all of the contact information. We also capture the listing that the lead is interested in including photo, property details, link to the listing page, plus the search criteria they used to find the property. Knowing the search criteria the lead used is very important as this gives you insight on what type of properties the lead is looking for. You can then send similar properties within that criteria.

Utilizing Profusion360’s Lead Management and Nurturing Tools

With the lead in Profusion360, you can then take advantage of our lead management tools. This includes assigning the lead to another agent on your team, creating tasks so you can be reminded of any follow-up activities in which we will notify you, add notes, and log any contact you’ve had with the lead such as phone calls, emails, and text messaging.

Using our drip email marketing, you can place the lead into one of your drip email campaigns. Our system will automatically stay in touch with the lead for you, whether it be weeks or months, so you can focus on generating more leads.

For more information on how Profusion360 can help you with your Zillow and Trulia leads, please visit or email us at info@profusion360com

Adding Drone Video to Your Home Virtual Tour
21 Jun

Adding Drone Video to Your Home Virtual Tour


Drones are the latest technology craze and are now being used as part of home virtual tours. Not only do drones capture stunning aerial shots of your home it also provides a cool factor in showcasing your listing.

Drones Help Your Sell the “Location”

If you have a listing in which the view, location, or land of the property is a main selling point of a home such as a home on the golf course or a waterfront property, using a drone to capture aerial footage could be a huge asset in selling your listing faster. It allows you to show potential buyers that they’re not just buying the property, but they are buying into the location also. This can definitely help you in getting top dollar for your listing.

Embedding a Drone Video into Your Virtual Tour

With Profusion360’s home virtual tours, you can add a drone video footage along with your other scenes such as photos and 360 panos.

Our automatically generated home virtual tours are professionally designed and is completely branded with your information including logo, photo, and contact information. Our virtual tour also provides property information and a lead capturing form that is integrated with our CRM system.

This is much more practical, professional, and appealing than sending users directly to YouTube where it can be distracting. This is very important especially if you are displaying your virtual tour on, Zillow, or Trulia.

Combine Drone Video with Photos and Panos

By using Profusion360’s home virtual tours, you can also combine the drone video with photos and 360 panos. For example, you can use the drone video as the first scene of your listing’s virtual tour to showcase the location of the property, and then transition to photos that showcase the interior of the home.

In this video, we’ll show you how you can add your drone video into a listing’s home virtual tour:

Why You Need IDX on Your Real Estate Website
15 Jun

Why You Need IDX on Your Real Estate Website

Why You Need IDX on Your Real Estate Website

You’ve probably come across many articles, bloggers, and some internet marketers saying you don’t need IDX on your real estate website. Their reason is that the top 10 real estate websites led by Zillow, Trulia, and, account for about half of all real estate website traffic, and therefore, it is “useless” and “a waste of money” to try to compete with them.

The term IDX gets thrown around a lot. When people hear IDX, they automatically think it’s just home search for your real estate website. While property search is the main component of IDX, many don’t realize how to utilize it to the fullest and the valuable lead generating tools it provides.

Besides providing home search on your real estate website, I’m going to explain some reasons why IDX is a must-have for any real estate website.

“Product” of Your Business

When speaking to real estate professionals, I always make this analogy. As a real estate professional you are a business. You can think of your real estate website as your “store”. The MLS listings on your website is your “inventory”. The listings are all the products that exist in your “store” where visitors can browse around and purchase. What happens when you have somebody visit your “store” but you have no product to offer? That person would do exactly what you and I would do…leave and go somewhere else where there is product to look at and possibly purchase.

These are valuable leads you will be losing if you don’t have IDX on your real estate website. Unless you are solely generating business on referrals, your real estate website (store) must have IDX (product).

You Can Build Listing Pages

IDX gives you access to all the hundreds to thousands of listings in your MLS. Like I mentioned above, this is your inventory, and it’s like having thousands of products on your website.

Having access to all the listings, you can create listing pages that focus on a specific search criteria. For example, you can create a listing page that shows all listings under a specific price. Or you can create a listing page that displays listings in a specific subdivision, area, community, or school district. These listing pages provide a better experience for users in that they help direct your real estate website visitors to listings they are looking for. Even more valuable is that these listing pages are search engine friendly which is what I will talk about next.

Generate Leads from Google Search

All of your IDX pages that Profusion360 provide are SEO friendly and are indexed by Google, Bing, and all other major search engines. This means all the listing pages within the IDX system are indexed by Google and is excellent source of organic leads. For example, for one of our clients, we created an IDX page that displays homes for sale in the school district of Squires Elementary.

Look at what happens when you Google
“Homes for Sale Squires Elementary School District”
idx real estate website

Yes, our client using our website with IDX is ranked #1 out of 1,640,000 Google search results above Zillow and!

With IDX you can build hundreds of these real estate listings pages and all of them will appear in Google search results! Do you still think you can’t compete with Zillow?

Platform and Tools for Your Clients

IDX is much more that just property search for your real estate website. Many oversee or are unaware of the valuable tools that you will be providing to your clients. IDX takes your real estate website to the next level by providing a platform for your clients. Your website visitors can create an account right on your real estate website to utilize the IDX tools such as saving favorite listings and favorite searches. It’s an experience that your clients expect and will always come back to.

Automatically Email Latest Listings to Your Leads

An IDX system will be able to send your leads the latest listings automatically by email based on their search criteria. You can think of this as lead nurturing with listings. The user can define searches themselves right on your real estate website in which they want to receive the latest listings for. This is a completely automated process that will stay in touch with all your leads. When they see a listing they are interested in, they just contact you.

A Place for Your Existing Clients to Come Back To

It will cost you six to seven times more to obtain a new client than keep an existing one. Your existing clients are the key to the success of your real estate business. If you provide excellent to them, they will come back to you, and more importantly, will tell others about you. 75% of a real estate agent’s business will come from referrals.

Your existing clients will come back to you because they trust your service. If you have property search on your real estate website, they will use your website because it’s familiar to them, and they most likely will already have an account in your IDX system. For anybody that is referred to you, your real estate website must allow them to  perform property searches and the tools to assist them such as saving searches and favorite listings along with listings by email.

If you don’t provide home search on your real estate website where will all your clients go? Yes…somewhere else.

But I’m Generating All My Leads From Zillow and Trulia….

Using Zillow and Trulia is a great place to generate leads. Using your leads from Zillow and Trulia in conjunction with IDX is even more powerful! When you get a lead from Zillow/Trulia, you are give the lead’s search criteria. You can enter the lead into your IDX system and have your IDX system automatically send the latest listings by email.

Also, any existing clients you’ve initially obtained from Zillow and Trulia you’ll want to direct them to your very own real estate website and have them use your search tools. As mentioned above, retaining your existing clients cost much less than trying to obtain new ones, plus the benefits of referrals.

Remember, Zillow and Trulia is a marketplace promoting other real estate agents. You are competing with hundreds of other real estate agents for leads. If you are directing your clients to Zillow and Trulia you are risking losing them.

Offering a Much More Personal Experience

Large real estate websites such as Zillow and are very commercialized and can be intimidating to a user. Your real estate website is much more personable and offers trust and a level of comfort. Since your real estate website will be focused on an area, this will also be much more familiar to your website visitors as they will know you are an real estate expert in the area they are looking to purchase.

Landing Pages + IDX = Powerful Lead Generation

Utilizing landing pages is a very popular method of generating leads especially on Facebook. When you combine landing pages with IDX, you create a very effective and powerful lead generating system.

You can create listing pages within IDX and utilize those pages for your landing pages. For example, you can promote a landing page that gives users access to all homes under $600K in the city of Clairemont. When a lead completes the form of your landing page, you can direct them to a listing page in your IDX system that displays these listings. Without IDX on your real estate website, a system like this would not be possible.

Your Listings on Your Real Estate Website

Displaying your own listings on your real estate website is an absolute must. With IDX, all of your listings will automatically appear on your real estate website. Your listings will always be up-to-date because it’s a feed from the MLS. You don’t want to have to manually add, remove, or change the status of your listings. This would take too much of your time and it would cost more to manage your listings that having IDX on your real estate website.

Syncing Listings into Profusion360

If you are a Profusion360 customer with IDX, your listings will automatically be synced into our marketing platform. This is a huge time saver as you won’t have to enter listings manually and you can immediately take advantage of all our our listing marketing such as virtual tours, property websites, landing pages, showing feedback flyers, ad generator, and more.

Do you need IDX on your real estate website? YES. IDX is a must-have for your real estate website for all the reasons mentioned above. It’s much more than just having property search on your real estate website. The cost of having IDX on your real estate website is very minute compared to all the benefits you will get from it. Closing just one deal generated from your real estate website with IDX can pay for your IDX and website service for 5-10 years!

All you have to do is look at the real estate websites of the most successful real estate agents. Do they have IDX on their real estate website?


About Profusion360
Profusion360 provides a real estate marketing platform for real estate agents, teams, offices, and brokers. To learn more about Profusion360’s real estate websites and IDX service, please visit

If you have any questions about IDX and real estate websites, please email us at

Generate More Leads with a Home Valuation Landing Page
09 Jun

Generate More Leads with a Home Valuation Landing Page


A Home Valuation Landing Page, also known as CMA landing page and What’s Your Home Worth landing page, is a very effective method for real estate agents to generate lots of leads immediately.

What is a Home Valuation Landing Page?

A Home Valuation Landing Page is a single website page in which you offer a valuation of a home. The user first enters their property address along with their contact information. Once this information is submitted, the user is returned an instant valuation of the property. Home Valuation Landing Pages are effective because almost all home owners are curious to find out what their home is worth.

Capturing the Lead Information

Since Profusion360 is a integrated platform, the Home Valuation Landing Page is seamlessly integrated with Profusion360’s CRM system. All of the lead information submitted during the home valuation request is captured by Profusion360’s lead capturing system including name, email, phone number, and the valuation that was returned to the user. You can then use Profusion360’s lead management tools such as assigning the lead to another agent, lead status, lead rating, notes, and adding tasks. Nurture the leads and build your sales pipeline with drip email campaign.

Integrated with Your Website

The Home Valuation Landing Page is integrated with Profusion360’s agent websites allowing you to also capture leads from your website visitors. The landing page automatically appears as a menu item on your agent website, or can be placed anywhere such as your home page slider or any of your other website pages.

Fully Customizable

Profusion360’s Home Valuation Landing Page is completely customizable. Easily change the background image by selecting an image from our background image library or upload you own custom image. Easily change any text on the landing page to customize it for the area you are focusing on. Change the colors and customize the call-to-actions buttons to whatever you prefer.

Where to Use a Home Valuation Landing Page

Your Home Valuation Landing Page can be used practically anywhere you can place a website link. Using it on social media particularly Faceboook is very effective. You can simply post the Home Valuation Landing Page to your Facebook pages, or use Facebook Ads to target a specific group by location, interests, age range, occupation, and more. Using our social posting tool, you can post your Home Valuation Landing Page in one-click to Facebook, Twitter, Google Plus, and more.

To learn more about Profusion360’s Home Valuation Landing Page, please watch this video:

If you have any questions about Profusion360’s Home Valuation Landing Page or our lead generating real estate marketing platform, please contact us at