How to Easily Add Keywords to Your Real Estate Website
16 Jan

How to Easily Add Keywords to Your Real Estate Website

As mentioned in the previous article, finding the right keywords is important in your real estate website, now, how to add these keywords is equally important.

To signal Google to the pages of your websites, here are the 8 places where you can add your keywords.

  1. Title Tag = Page Title – Add your keywords in the page title of your website. It is written in tag <title> Page Keyword Tile </title>. The code or tag cannot be seen by your visitors but this is what the search engine reads. Thus, a tag on your keywords is a must. It is not that you add your keywords alone in the page title. You can also add other words together with the keywords such as the name of your real estate business then your keywords.
  2. URL – Make sure that you also add your keywords on your web address. Example: profusion360.com/keywordurl.
  3. H1 Tag – This could be the title of your blog post or the name of your page. Make sure to add your keywords as well together with the H1 tag. Example: <H1>Keyword Blog</H1>. Make sure that the title is interesting and still making a lot of sense even if you are trying to insert your keywords.
  4. Body Content – Add your keywords to the body by mentioning it several times with the keyword density of 2% to 5%.
  5. Website Navigation Link Text – Add your keywords on the text in your top navigation bar link.
  6. Internal Links – This is to link your keywords to another page of your website.
  7. Image Tag – This is the html code invisible to your readers but can be crawled by the search engine sites. Example: <img src=”file-name-including-keyword.jpg” title=”Title of the image including the keyword” alt=”Description of the image including the keyword”>
  8. Meta Description – Add your keywords on Meta Description. This is the snippet of text that will be displayed on the search results.

How to do this easily set up Meta Tags at your Profusion360 website?

  • Log in to your website > go to “my website” > pages > click SEO

How to Easily Add Keywords to Your Real Estate Website


Having your keywords at their proper places will help you rank at Search Engine websites.

All you need an easy real estate website design with control panel that you can easily manage.

5 Best Real Estate Keywords Search Tools in 2017
09 Jan

5 Best Real Estate Keywords Search Tools in 2017

Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This doesn’t mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use.

However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results.  The key is to use one or two keyword search tools and match the results.

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How can you add keywords to your Profusion360 website easily? 

Simply log into your account > go to “My Website” > go to “pages” and click on edit or add new page.

To add/edit Community Page, go to “my website” > go to “community” tab and click on edit or add new community pages.

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Here are some of the best keyword search tools that you can use for your real estate website this 2017.

Google Keyword Planner

This is one of the most famous keyword search tool but you might still want to consider this for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You need to have Google Adwords account to use this tool. You can sign up for free. The advantage is that it provides you deep information. It also gives you a monthly estimate of impressions based on the keyword phrase and offers you numerous ways to filter keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook’s Keyword Suggestion Tool

This is a great website by Aaron Wall that draws search data from different reliable sources. You can use this as a cross-referencing tool.

adCenter Add-in (for Excel)

You might also want to test your keywords with Microsoft keyword tool. It might be limited to MSN data but it will give you interesting insights that will guide you with your keyword strategy. It is not only Google that you wanted to please, but you might also want to rank with other search engines sites like MSN.

WordTracker

Small real estate businesses are using WordTracker to not only research for keywords but also to build new links which you can’t found in other search tools. It also helps you to develop a SEO strategic platform. The only limit of this tool is that some of the times the results it gives are fewer than its competitors.

SEMRush

This is a great tool to keep an eye with your competitors. This tools offers a lot more than the others. You can add your URL to see what keywords are ranking with your website or you can add your competitors URL to see which words rank with it.

Each tool has their own advantage and disadvantages, choose the one that fits your need at the moment.

Bookmark Profusion Blog and get the latest advice and tips about your real estate website.

Happy New Year!
01 Jan

Happy New Year!

2016 has gone and we are now celebrating the New Year. If you are considering an upgrade to your website and your online presence, now is the perfect time to take action!

Simply reply to this email if you are considering a better and more effective website that will generate you more leads.

Wishing you a Prosperous New Year!

The Profusion360 Team

Happy Holidays!
23 Dec

Happy Holidays!

We hope you take some time to relax and enjoy the Holidays. It is a time to be with your loved ones and those who matter most to you.

It is also a great time to focus on what can be done to close more deals and make more commission in 2017. Profusion360 is dedicated in helping you accomplish this. If you need clarity of how you can move forward into the New Year, please feel free to contact us by replying to this email.

Happy Holidays!

The Profusion360 Team
What to look forward in 2017…
22 Dec

What to look forward in 2017…

First of all, we would like to take this opportunity to let you know how much we appreciate you being a wonderful part of the Profusion360 journey this year. From the bottom of our hearts, the Profusion360 team would like to say Thank You!

What to look forward to in 2017…

More than just a website!

For 2017, we are dedicated to help you generate more leads with the ability to nurture existing leads to close more deals. We will be focusing on the application of your Profusion360 marketing platform to show you how you can capture more leads through different online and offline channels including your website, IDX MLS search, and social media.

Sincerely,

The Profusion360 Team

New Release – Introducing Profusion360 Client Relationship Management System
16 Dec

New Release – Introducing Profusion360 Client Relationship Management System

Great news realtors! Profusion360 released another system that will help your real estate business notch higher.

Introducing…..

“Profusion360 Client Relationship Management System”

Lead generation is the most important aspect of real estate marketing because leads are very essential in real estate business. These leads are probable customers, thus, realtors should do whatever it takes to generate leads and most importantly to manage the leads they generate. Managing leads is easy if you use CRM in your business.

CRM or Client Relationship Management is a system that captured your listing marketing and all the leads that your website generates. This system also allows you to easily manage your leads and contacts.

 

Why You Need Profusion360 Integrated CRM?

Never missed another leads again! Be more organized.

CRM helps you focused on customers. It is will give you a system which you need. This is to guide you where to start, whom to contact first and what to do next. Without a system, your real estate business is lost. You also can’t take advantage of all the leads that you get.

Save your time, energy and money! More efficiency.

With a CRM system, you will have a centralized database for your leads and contacts. You have a system to manage and nurture your leads. A CRM system is needed as it gives you a process of tracking and nurturing your leads to closing.

 

Features that are integrated to your Profusion360 account

Our CRM is feature rich! Not only that it can help you to be more organize and more efficient but it can help you manage your real estate business effectively with these features.

Contact Management – is it wonderful to have all your contacts in one location?

Lead Capturing – say goodbye to your old and laborious style of listing all the leads that comes from your website. This feature will capture all the details instantly, not only your leads but your listing marketing as well.

Consolidate Leads – our CRM will help you import leads from Zillow/Trulia/realtor.com.

Lead Nurturing – losing leads is impossible because we help you stay in touch with your leads through drip email; it automatically send your leads the latest listings based on their search criteria.

Lead status – helps you keep track of the stages of your leads.

Lead Rating – this feature helps you prioritize your leads by assigning a rating.

Contact Log –keep track of all your activities with the lead.

Agent Assignment – once you’ve analyzed and prioritize, you can assign agents with your leads.

 

……and more….

Tasks – this feature helps you to effectively manage the system and your business by creating a TO-DO list.

Notes – other important things can be written in here.

 

You’ll also get notified…

…by email and text message when you have a new lead. You can also get notified about a lead’s activity such as saved properties and saved listings.

Lead Activity will help you know when a lead has saved properties and saved listings; know what website pages they’ve viewed and their last activity.

 

Take more control of your real estate business in 2017!

Profusion360 got so much functionality at one place and completely integrated. Why not take advantage of it?

Take advantage and use our technology to generate more leads and close more sales.

Managing your real estate business with the use of Profusion360 CRM has never been so easy! It is our philosophy to make your life easy and to help you prosper with real estate industry. Thus, we provide you all the tools that you need and we take advantage of technology.

Want your CRM now?

How Can Real Estate Business Stand Out in Online Marketing
14 Dec

How Can Real Estate Business Stand Out in Online Marketing

Competition is tough in real estate business. What is great is that you can now reach more people without leaving your house. Thanks to the internet, everything makes possible in just a few clicks.

However, to take advantage of the internet, you need to have a competitive website, you need to be in front of your audience and you need to be available all the time. How can your real estate business stand out in online marketing? Here are some few tips.

KEYWORDS RESEARCH

Start with keyword research to choose the right keywords for your real estate business. Understanding how keywords work help your business stand out from your competitors. Realtors mostly use the same keywords in the industry, thus it is important to make a research on what you can use and which ones you have less competition. You can create a page using those keywords so Google can index your website when there is a relevant query. You can also use your keywords in your domain name to create a brand identity.

PROFESSIONAL REAL ESTATE WEBSITE DESIGN

Now that you know the keywords to be used, it’s time to create a website or to re-create your website. Your real estate website should look professional. Your visitors are possible clients and they don’t know you and your business. Help them trust you by providing them a professional looking website. It should be also powerful enough to convince them to stay longer and search for more properties. It should be effective to capture leads. Your website should provide all your visitors needs from content to images and other helpful features like live chat where clients can easily ask questions and answered right away.

REAL ESTATE MARKETING

Once your website is up and running, start spreading the news! Make sure that people know that your business and your website already exists. It should be visible in any online searches.

SEO – Perform SEO to gain traffic to your website and to be visible in search engines sites like Google, MSN and Yahoo. You can start submitting newsletter to introduce your website, pay ads, create blog, get listed in directories and many more. Concentrate on your keywords and make sure that you target your audience in your SEO.

SMM – Most people if not all are on Social Media Sites like Facebook, Twitter and Instagram. They are always online to update their accounts to see what’s new and trending, and to find what they need. Hence, your website should also be visible in this area. You can create a page or account and start sharing your website and update people with your newest properties so when they come looking for your business, you are in front of them.

ONLINE CLASSIFIED ADS – Some people are not looking directly on search engine sites or social media sites, instead, they go straight to online classified ads like Craigslist. See to it that you are also available there. Search for classified ads that targets your place and your audience and submit a listing.

Standing out in the crowd is easy with this principle, “be visible”. Be there when your competitor is not there and be sure to be present when your competitors are present.

Happy Thanksgiving Day
22 Nov

Happy Thanksgiving Day

Profusion360 would like to take this opportunity to thanks all our customers for all their continuous support to allow us to grow together.

Once a year, we celebrate this joyous event in our lives where we stop from being busy and take time to be grateful of what we have and for the people around us who show us love, support and respect.

We should be also thankful to all the lessons we’ve learned from failures and disappointments in our lives for it makes us who we are right now. It motivates us to strive harder and it brings out the best in us.

Real Estate profession is a very rewarding job, knowing that you’ve help many families find the home of their dreams. These families will be forever grateful for all the help you’ve given and the assistance you’ve provided for them.

Continue to be passionate about your clients’ needs. Hear them and give them whatever they need and what suit them best and you’ll never go wrong.

We will support you all the way. Profusion360 is here to provide you all the materials you need to reach your prospects and to give them a remarkable experience with your website. Having a professional website helps your clients to think that they are taken seriously and that they are in good hands. It makes them feel safe and secure, and be more than willing to transact with you.

We will also help you make your clients feel that they are entertained and that you care for them from the first time they enter your website. This could be made possible with all the features we can integrate in your professional real estate website such as virtual tours, live chat support and others.

We can make your website as friendly as you are by making it mobile-friendly and giving an easy access to your customers.

Again, to our previous customers, current customers and future customers, THANK YOU. In exchange with your trust and confidence with us, we will continue to give you a world class support and services, and find ways to make your life easier as a real estate professional from your website design to marketing. This year has been great year for all of us.

Let us wish you all the best with your future endeavors and may we continue to grow together to give a better service to people. May this year be even fruitful and productive for all of us. May our relationship gets stronger and deeper as the years goes by.

Thank you and all the best. Let’s have a toast for our success!

Cheers!

 

Need More Online Real Estate Leads? Learn SEO and Social Media Strategies
17 Nov

Need More Online Real Estate Leads? Learn SEO and Social Media Strategies

You can have the most attractive real estate website that offers the greatest deal in town, but it doesn’t guarantee you more sales. This is especially if your website doesn’t get any leads. To get more leads, a real estate professional should learn SEO and Social Media Strategies. Learning this will give you more leads that will turn into customers. To know these online marketing techniques will help you create strong marketing strategies and outwit your competitors. You can impart your knowledge to your team and you can be specific about your goals.

What are Online Real Estate Leads?

Online Real Estate Leads are the people you get from the internet who are interested in what you offer. The people who visited your website and search for the properties they want buy are your online leads.

There are people who find the internet a waste of time and there are some who finds it as a mine of gold. Those realtors or agents who find it hard to generate leads from the internet are the people who have little knowledge about how the internet works and finds it overwhelming because they do it by themselves. You can adopt a tool to make your online job easier or you can ask a professional to do it for you. The real estate professionals who get online leads pretty fast are the one who knows internet marketing such as SEO or SMM.

What is SEO?

SEO stands for Search Engine Optimization which simply means pleasing the search engine sites. You need to help Google or Yahoo or Bing find your website whenever there is a query. SEO for real estate is very complex because you are almost using the same keywords, thus you need to be more creative in choosing the right keywords and tags for your business.

Why SEO?

SEO makes your website visible to your audience and gives you more leads. SEO will make your website works 24/7. While you are meeting a client or you are sleeping, your website entertains your visitors and give them information they wanted. When you check your email after your meeting or when you wake up in the morning, you have a new prospect or surprise….you have a deal!

What is the Importance of Social Media in Real Estate Marketing?

Social media is where the people are, you can easily reach out to them or you can easily present your properties in their news feed to attract their attention and generate more leads. You should only make sure that you are targeting the right audience, and you are sure a winner.

The internet is like the world where people live in. People today can’t stand a day without browsing the web. It becomes part of their lifestyle. There are different kinds of people. There are people who are interested in music, arts, sports, and pets, and there are people who are looking for a home. Make sure that your online marketing strategy targets the qualified people and when you learn the right technique, you will find the internet as a pool of leads.

Start generating leads by turning your website as feature-rich, professional and effective, and you are good to go!

How to Set-Up your Yahoo/Bing Ads for Real Estate Website Traffic Part 2
09 Nov

How to Set-Up your Yahoo/Bing Ads for Real Estate Website Traffic Part 2

Did you learn something about our previous blog post How to Set-Up your Yahoo/Bing Ads for Real Estate Website Traffic Part 1?

As promised, here is the second part of how to set up your Yahoo or Bing Ads for your Real Estate Website. Last time we tackle about the 6 steps which are the following:

  1. Take Advantage of Free Bing Ads Coupon Worth $50
  2. Set-Up Yahoo/Bing Ads Account
  3. Create or Import Your First Real Estate Ad and Campaign
  4. Choose Keywords for Your Bing Ads
  5. Choose Your Keywords Match Type
  6. Set-Up Your Bids

Now, on the second part, it is all about the campaign, budget, location, payment and optimization. Ready?

Campaign

It is important that you have chosen carefully the campaign name that you are going to use. You must be also specific on how much budget you are going to allot on the certain campaign. You should be aware with the location that you are targeting as well.

Campaign Name – The moment you get comfortable running Yahoo/Bing Ads, you will have multiple campaign. Choosing a right name for a specific campaign will help you easily distinguish the type of ads you are running.

Daily Budget – The amount of your budget depends on how competitive your market is. If you are targeting people in  small town, you can run a real estate campaign for a $1, if you have a lot of competitors you need to add more.

Targeting Location – You don’t want to waste your money showing your ads to anyone who aren’t living in your target location. You can choose who can see your ads, it can be anywhere in the world, only within the United States or a place with a specific zip code.

Payment

To finalize your campaign, you need to set the bid which you have done in step 6 in our previous post. If you haven’t set a bid, Bing Ads will use the amount you just set as a default bid.

Ad Distribution – This is where you want to show your ads in the internet. It is either on the search network or content network, but you can also choose both.

Fill up Your Credit Card Details and Turn the Campaign On – This is the final step. Once you’ve entered your credit card information, your ad is ready to go live.

Optimization

There are two things that you can do to optimize your Bing Campaign, one is to create additional ads and the other is to add a negative keywords in your ads.

Additional Ads – You don’t know at first if your real estate campaign with Bing will be a success or not. Generally,  there is a 3% chance that your Yahoo ads will get a good click. To have a better chance of generating relevant traffic to your real estate website is to have additional ads. Create several ads with a few variations and Bing will automatically interchange these ads to see which will get the highest click rate. In your end, you can stop the ads that received low click rate. Continue and improve the one that is doing well.

Negative Keywords on Campaign – In Step #5 of the previous article, it was discussed that you can choose keywords which you want your ads to show. There are other things you can do to make sure that your ads is only showing to relevant search query and this is to add negative keywords. Negative keywords are the search terms that you think is irrelevant to your ads, but there is a chance that your ads will show using these keywords. Therefore, you can turn off these terms by adding them to negative keywords.

Now, we’re done and your first campaign is live! Congratulations!