Real Estate Lead Captured Notification
27 Apr

Real Estate Lead Captured Notification

Many customers are asking, “where do the leads go”? Profusion360 new platform comes with many features and one of them is lead notification. However, not all customers haven’t set-up the SMS text message on their platform and missing some leads. With this, we decided to write this article to let you know how leads are captured and how you get notified in the system so you can fully take advantage of this new platform’s feature.

How lead capturing system works?

Once leads enter their information in one of the lead forms in your Profusion360 website, it will go the “back office” and to the CRM system. A SMS text message will be sent out to you to let you know about these new leads. You will receive an email as well. There is no way, you can miss any leads. You only need to make sure that you have set it up and that you have entered your phone number.

EMAIL NOTIFICATION

To receive an email, you must have written your email address on your profile information. Also, make sure that your email is not being filtered out to your spam or promo folder.

To add your email address:

My Profile>Personal Info>Contact Info

Contact Info

INSTANT SMS NOTIFICATION

To set up SMS text message:

 

Log into your Profusion360 website>CRM>Settings

Receive lead notification text message: – Yes

Enter your mobile number, country, carrier and click “apply”.

Mobile Notification

Your new leads can also be seen on the dashboard of your Profusion360 website, on “Recent Leads”.

But, all the leads go to the CRM Lead Management where you can nurture them by following up and sending drip email marketing.

Lead Management

It’s easy to manage and nurture new leads with the new Profusion360 platform. If you are still using the old one, upgrade now to be notified when you have new leads and take advantage of its other features.

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Want to upgrade now? Email us at support@profusion360.com

More Real Estate Website Features, More Fun!
20 Apr

More Real Estate Website Features, More Fun!

Having a real estate website is a great help in the industry. You can capture leads at anytime and anywhere. Having great features included in the platform is fantastic!

Real estate website features are only useful if you know its purpose. So here are some of them and how you can benefit from them.

Video Slider – You can upload video and add it on your slider to show on your home page website. Video is one important element in your real estate marketing campaign and having this in your website is quite a privilege.

Saved Property / Saved Search Notification – You can get ahead of your competitors by having this feature in your website. You have the chance to follow up on people who showed interest on your property and you’ll have a firsthand knowledge on what property that are interested in.

Import your Zillow/Trulia Leads – There’s no leaving your leads behind. Bring it at your upgraded website, manage and nurture them.

Lockbox SyncIt’s a complete, automated, and efficient showing feedback solution that will same you tons of time so you can focus on your clients and business.

Automatic Virtual Tour YouTube Posting – Save time, money and effort with having your virtual tour posted to YouTube automatically.

There’s a lot more features that are in stored for you once you UPGRADE your website. Another is:

Comparable Market Analysis Landing Page

This will bring more leads to your website. Your potential client’s will enter their information requesting a comparable market analysis, and this information is captured into our CRM system allowing you to respond accordingly. You may offer this landing page in many different ways including on your website. A very effective way to use your CMA landing page is through Facebook postings and ads.

Comments, inquiries and questions are all welcome. Contact us!

Realtors: Be Productive, Not Busy!
03 Apr

Realtors: Be Productive, Not Busy!

It’s easy to mistake being busy as being productive but there’s a huge difference between the two. You can do many things in a day and don’t produce result and you can do a single act that will convert.

How a realtor can be productive and not busy?

Being busy is different from being productive. It is not because you are busy managing your real estate business, it will mean success. You have to focus and concentrate on things that matters and things that will convert positively like concentrating on your clients.

Every little thing that consumes your time can be automated.

Take advantage of every features of your real estate website. You need to use them wisely. One of the features you can use is….

Lockbox Sync

With Lockbox Sync, showing from your Supra lockboxes will be automatically imported in Profusion360’s Showing Feedback System. This offers a complete and automated solution in obtaining showing feedback from your showings.

Profusion360’s Showing Feedback System will automatically obtain your showings and send out a showing feedback request to your showings with your feedback questionnaire. Once showing feedback is received, you’ll get a notification with the feedback.

It’s a complete, automated, and efficient showing feedback solution that will same you tons of time so you can focus on your clients and business. The days of entering showings manually or having an assistant or another service follow up for you are gone.

Start saving time now, and get Profusion360’s LockBox Sync today!

Don’t leave your Real Estate LEADS behind!
27 Mar

Don’t leave your Real Estate LEADS behind!

Have you got lot of real estate leads from your previous platform like Zillow and Trulia? Do you want them back to nurture them and turn them into customers?

We know you do! If you upgrade now to the new Profusion360 website, we will make your wish come true.

UPGRADE NOW!

THE NEW PROFUSION360 WEBSITE ALLOWS YOU TO IMPORT YOUR ZILLOW/TRULIA LEADS!

You can now manage all your leads from one place.  Profusion360 allows you to import leads from multiple sources including Zillow and Trulia. Then you can utilize Profusion360 CRM to manage and nurture the leads such as assigning drip campaigns and creating property manager accounts.

Leads are very important and you can’t just simply leave them behind. There’s something you can do and you can do it right now.

Home Valuation Page
22 Mar

Home Valuation Page

Profusion360 is excited to release another lead generating product to our members – Home Valuation Page.

What is a Home Valuation Page?

The Home Valuation Page, also known as Comparable Market Analysis (CMA), is a landing page that will generate seller leads. The user enters their property address and contact information and an instant valuation is returned. All of the user’s information is captured in our CRM system allowing you to manage the lead and place it in a follow-up drip campaign.

Where to use the Home Valuation Page

The Home Valuation Page can practically be used anywhere to generate leads. Profusion360’s Home Valuation Page is seamlessly integrated into your real estate website as another lead capturing page to capture seller leads who land on your agent website.

Another effective place to use the Home Valuation Page is on social media. Social media is a quick method of capturing seller leads. With our one-click posting tool, you’ll be able to post the Home Valuation Page to Facebook and other social media sites. If you are utilizing ads, you may use the Home Valuation Page as your ad to capture local seller leads.

CRM Integration

Profusion360’s Home Valuation Page and CRM system exist on one platform. Seller leads captured from the Home Valuation Page will instantly appear in our CRM system and you will be notified by text message and email so you may follow up immediately. With our CRM system, you’ll be able to place your seller leads into an automatic follow-up system using our drip email campaigns. You’ll also be able to utilize the lead management tools of our real estate CRM system.

Instant Valuations

Another feature of Profusion360’s Home Valuation Page is giving the user an instant property valuation. Valuations include current estimate, low estimate, high estimate, and 30-day change. This gives you more credibility and a starting point to engage the lead for further property valuation analysis. All valuation values are captured within our CRM system so you know what was given to the user.

Fully Customizable

Profusion360’s real estate marketing platform automatically generates the Home Valuation Page for you but it is fully customizable so you may tailor it for your area and needs. Change the text, design, and background image using our image library or upload your own.

The Home Valuation Page is available to all Pro and Elite subscribers on our latest platform. If you have any questions on using or getting the Home Valuation Page, please email us at info@profusion360.com

Be on Top of Your Real Estate Competitors
20 Mar

Be on Top of Your Real Estate Competitors

The secret of getting ahead of your real estate competitors is to be aggressive and to be proactive. You need to know what your clients want and bring it to their plates.

You need to know what properties, they are looking for without being available in front of them. In fact, that is the main role of your website, “to your 24/7 office”. Your website should also be proactively capturing the interest of your visitors.

How to be on top of the game?

You can do this with the help of some features in your real estate website. One of the features you can take advantage of is  the Saved Property / Saved Search Notification. 

Profusion360’s CRM allows you to stay on top of your client’s activities. Whenever your client saves a property or search, you are notified immediately. By knowing what your client is looking for, you can be proactive and respond accordingly such as making an immediate follow-up call.

Isn’t it interesting?

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Once you’re upgraded, here’s how easily you can do it.

Log in to your website>head on to dashboard>click on client website activity.

New and Improved Profusion360 website features!
13 Mar

New and Improved Profusion360 website features!

Great news!

Profusion360 comes in a new and improved website features.

Guess what?

Our new real estate website features include a video slider. Now you can upload a video or use a YouTube video for your website home page slider!  

Exciting and Fun!

This new feature is very fun and simple to do. The outcome is very exciting as well. There are a lot of things you can do now and you can experiment on what works best for you real estate website.

Video speaks thousands of words and makes your client stay a little bit longer in your website and if the content is good, you’ve got a lead!

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Here’s how to quickly do it!

Simply log in to your website>go to “my website”>click on “Home Page Slider”>Click on “Add Video Slider”

Home Page Slider

As a realtor, you know how important video is in your real estate website. How it captures the interest of your visitors and stays longer in your page.

Take advantage of this feature.

Get More Leads by Finding Good Titles in Realtor.com
06 Mar

Get More Leads by Finding Good Titles in Realtor.com

Obviously, Realtor.com is doing the right thing on their online marketing. As you notice, they’ve producing numerous contents in a day. This simply means that these content are helping them big time in marketing.

As a realtor, you are aiming the same success. Here’s one secret you could do to reach the same success and to get more leads in your real estate website.

Find Good Titles in Realtor.com

What are you going to do with those titles? As mentioned, contents play a big role to their success that is why they are producing more or less 10 a day. It can be in a form of news, advice and information for their target market. All you’ve got to do to copy their success is to copy their content too!

Copy the title and make it more local

What is meant about copying their content is not copying it word for word but to only copy the idea or the subject and make it better. As a realtor, you are not targeting the whole world but you are targeting specific people. Copy the title of their news or advice and make it local. One example is: “So You Wanna Buy a House? Step 1: Clean Up Your Credit Score”

To make it more local, you can edit the title and make it more specific in the area that you are servicing, something like “Want to Buy a House in Alabama? Step 1: Clean Up Your Credit Score”

 

Edit the title and make it more specific

Now that you make the title more local by adding specific place in the title, it is time to be more specific. It is because the more specific, the better chance of ranking in Google search.

“Want to Buy a House in Birmingham, Alabama? Step 1: Clean Up Your Credit Score”

You can change the title by hitting the emotions of your buyer by what you think they need and want.

“Want to Buy a House in Birmingham, Alabama and Raise Your Kids in a Nice Neighborhood using Your Credit Card?”

“Want to Buy a House in Birmingham, Alabama and Live an Adventurous Life with the Use of Your Credit Card?”

“Want to Buy a House in Birmingham, Alabama and enjoy the Rolling Hills? Clean Up Your Credit Score”

Add some elements

After you’ve chosen and edited your title, it’s time to add some elements into it. Your blog is a whole life better if there is a captivating image that is relevant to your title. You can also add a video or a virtual showcasing the neighborhood. Then it’s time to write your content.

Start Writing

Divide your blog into 4 subtitles and write 200 words in each subtitles and you can have a rich 800-word blog post for your real estate website.

Don’t forget to insert your keywords in your content to rank in search engine sites like Google and to generate more leads.

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How to Quickly Add Blog Post in Your Profusion360 Website?

Simply log in to your account >click on blog tab>post>new post and start writing!

Profusion360 blog

Google AdWords Tip: Improve Quality Score
27 Feb

Google AdWords Tip: Improve Quality Score

Google Ads is one of paid traffics that top real estate professionals are using nowadays. This is the fastest way to generate leads. However, some realtors are still afraid to take risks and afraid to lose money. Google Ads sometimes didn’t bring the results you wanted, maybe because you didn’t do it the right way.

One of tricks in Google Ads is to improve your quality score. Once you learn how quality score works, you can generate lots of leads to your real estate website.

What is Quality Score?

Quality score is the relevancy of your keywords to your Ads. Google is concern about the quality of your ads because they want people to click on it because that is only the time they get paid.

Impact of Quality Score on the SERP and CPC

High quality score gets prioritized by Google Ads even if you bid lower than the other bidders. The higher your quality score is, the higher your Ad rank is.

Another perks of high quality score is you get more discounts in your CPC. If the average Quality Score is 5/10 then reaching 10/10 gives you a 50% discount on your CPC. Isn’t it a great deal?

What you also need to understand is that Google doesn’t only favors the Ads with Quality Score but they also penalize Ads that is below average. If you are unlucky and get 1/10 QS, your CPC will increased to 400%. That will really hurt your budget.

How to Increase Quality Score

Be serious about your ad. Google AdWords is not a no-brainer thing. You need to think every detail of your ads to make sure people will click it.

Pick the right keywords. If people search on your chosen keywords and find your ads, have they found what they are looking for? Your keywords should be relevant to your ads, so that people will find your ads an answered prayer to their query.

Pick the right words. Make sure that the description on your ads is what exactly searchers are looking for. With this they will likely click on the ads.

*The key is to have a higher CTR or click-through rates to get a high quality score.

Google AdWords is fairly easy. It is all about quality. Know the right keywords and target the right people.

Read: Google AdWords and Real Estate Business

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Profusion360 offers the best lead generating real estate websites at an affordable price. Stop paying thousands of dollars for a custom looking website. Beat the Rush and get started with us now.

Generate More Leads with Facebook Ads
20 Feb

Generate More Leads with Facebook Ads

Social media is another channel to generate leads for your real estate marketing website and Facebook is the most popular among them. You can easily post your listings through this channel and you can reach more real people. However, if you are just beginning to utilize Facebook, then Facebook Ads will come handy. In fact, most of the traffic comes from paid advertisement.

How to Advertise through Facebook

Create a Facebook Page. Log in to your Facebook account > At the upper right corner, click on drop down menu > choose create page > choose local business > enter the details of your page and click get started> follow the onscreen instruction

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Click here and learn what to consider in setting up a Facebook Page.

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Make sure that your Facebook Page is complete. You have a cover photo, profile photo and complete information to make it look professional before you run Facebook Ads.

Determine appropriate editor. You can choose Ads Manager or Power Editor. Usually Ads Manager suits more companies but if you want to be more in control, choose Power Editor.

Choose an objective. Choose what results you want to get after the campaign. Here are the following objectives you can choose from.

  • Page Post Engagements
  • Page Likes
  • Click to Website
  • Website Conversions
  • App Installs
  • App Engagement
  • Event Responses
  • Offer Claims
  • Video Views
  • Local Awareness

Choose your audience. You can choose your audience depends on the objective of your ads. At first, you will experiment with the type of audience you choose but once you find a group that responds well, you can keep it for future similar ads. You can make a group of audience by choosing the following:

  • Location
  • Age
  • Gender
  • Languages
  • Relationship
  • Education
  • Work
  • Financial
  • Home
  • Ethnic Affinity
  • Generation
  • Parents
  • Politics (U.S. only)
  • Life Events
  • Interests
  • Behaviors
  • Connections

Set your budget. You can choose a daily budget you want to run throughout the day. This is advisable if you are in a testing phase. You can adjust your group if it doesn’t respond well and run ads again. The minimum budget is $1/day.

Create Ad. Facebook will review your ads and if it passed their guidelines, it will be live in a few minutes.

 

Congratulations! Your real estate Facebook ad is now live.